You may have noticed me repeatedly say things like “the fastest path to life outside of the rat race is learning how to sell your knowledge.”

This philosophy didn’t come from nowhere. It came from a very long and tumultuous journey as an entrepreneur who has repeatedly failed.
It all started off with a YouTube channel that I launched during the pandemic.
That channel was quickly monetized, but then I realized that the hours of work needed to produce a channel would only yield a couple of dollars in ad revenue per video.
[Note: I’m still a fan of YouTube, and I think everyone should have their own channel, but not for the purposes of earning ad revenue.]
Then I started documenting my calisthenics on Instagram, and quickly grew to 30k followers. In my attempt to take advantage of my new audience, I applied for Amazon’s Affiliate program and began collecting a cut whenever someone made a purchase through my affiliate link.
Despite having 30k followers, this only yielded maybe $10/month.
And even worse, this revenue model required me to be a slave to the IG algorithm, constantly chasing views, which is a terrible way to live and conduct business.
After realizing I needed to actually own the money-making asset, I created a calisthenics-based fitness/wellness course called “Beast Mode”.
[Photo below for your comedic relief.]

I charged $250 for a 12 week program, yet I only sold 3 packages in 6 months.
Meanwhile, I’m seeing countless people online building successful businesses, making a comfortable living, and in some cases making multi-millions.
I couldn’t understand why I was struggling to see any success at all if so many others were doing so well.
All I wanted to do was make enough to support a lifestyle that didn’t require me to work a 9-5. I hated the idea of spending my prime years stuck in a corporate environment.
I wanted full autonomy over my life, and I would stop at nothing to make this happen.
I was obsessed.
That’s when I stumbled across a book called “High-Ticket Courses: The Fastest Way for Coaches, Consultants, and Service Providers to Make Six or Seven Figures with a New Hybrid Education Model.”
Reading this completely shifted my understanding of solopreneurship and planted the seeds that grew into my business ideology today.
In short, if you want to make a living for yourself outside of the rat race without the slog of building a traditional business, raising investment funds, or incurring major overhead costs, then selling a high-ticket knowledge-based offer is the fastest path to doing so.
And in doing so, one can essentially live in a state of “semi-retirement.”
I previously had no idea it was even possible for a regular person to sell something for thousands of dollars, but I quickly learned this was a self-limiting belief that did not reflect reality.
I was inspired to go all-in on learning how to actually sell high-ticket offers.
So I took a loan from my retirement account and paid someone $6,000 to teach me their ways.
After that, my $250 fitness program turned into a $2500 offer that actually started selling.
This set me on the trajectory that I’m on now.
I now live in semi-retirement. I work, but not a 9-5. I own my time. I work when I want, where I want, with who I want.
Work is technically work, but it doesn’t feel like work. I’m having fun, and I’m getting paid to do it.
That fitness coaching offer is long gone, but I’ve expanded on my skillset substantially over the years.
I’ve combined it with my lived experiences and personal philosophies on life to create “The Focus Algorithm” which advises corporate rebels who are early in their solopreneurship journey and puts them on the fast track towards semi-retirement as well.
Click the button below to learn how to productize your knowledge and sell it for $5-10k so you can also enjoy the semi-retired lifestyle.
Or schedule a one-time consultation to fix the gaps in your current solopreneurship offer so you can finally start getting paid.
