If you know anything about my story, you’ll know that my entrepreneurship journey was not an easy one.

I wish I could say that I left my job and instantly began succeeding as a solo-entrepreneur, but that couldn’t be further from the truth.

What really happened after I left my corporate job was months of agonizing uncertainty and confusion with how to actually make enough money to support my new lifestyle.

I spent an ungodly amount of time building what I thought was a sophisticated business with curated websites, automated sales, and a variety of offerings that were highly unique.

My expectation was to put the machine in motion, then sit back and watch the money flow in. But sadly that did not happen. It merely trickled in.

I found myself working 16 hour days just to make a few dollars here and there.

Hardly a sustainable business model.

I’m all for experimentation. Testing. Learning what works and what doesn’t.

But when you quit your job, and you put your life on being able to eventually build a business that replaces your previous 9-5 income, at some point you have to actually make money.

I was not.

And I was approaching the end of my line fast.

That’s when I decided to finally lock in once and for all.

I quite literally locked myself in my apartment.

I only left for bare life necessities.

And I did not leave until I learned once and for all how to actually monetize my knowledge by building a productized service.

I won’t bore you with the details of how I did it, but what I can say is that the major difference-maker for me was when I simply decided to do less, better.

I asked myself “what are the absolute bare essentials that I need to run a successful solo-business?”

And that simple question led me to delete or pause 95% of my business. The sophisticated funnels. The multilayered product offering. The automations. I realized all of those things are mere distractions for the early-stage solopreneur who has yet to validate their business model.

This gave me the time, energy, and mental space I needed to become exceptionally good at the few things that lead to an order of magnitude change in the business in terms of profitability.

Turns out that when you focus on the absolute highest-leverage activities that drive business forward, and when you focus on getting REALLY good at those few activities, your business will take off virtually overnight.

So if you’re an early stage solopreneur and you don’t know where to start, or you’ve been spinning in circles, struggling to monetize your knowledge-business, then before you do anything else, think about how you can do LESS, better, so you can accomplish more.

This is the way.

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